Sport Management Fundamentals JOHAN CRUYFF INSTITUTE

What did we learn with this certification?

The main objective of the Sport Management Fundamentals course is to provide with the fundamental concepts of sport management and the basic tools of operational management in sports companies and organizations. To understand the environment in which sport organizations operate, enterprise operations, their functional areas and instruments for analysis.To have a basic vision of strategic management from a business perspective. To know, understand and apply basic concepts in sport management.

• STRATEGIC MANAGEMENT
  • Values, mission and vision
  • The competitive advantage
  • Environmental scanning
  • Analysis of the sector
  • Internal analysis
• MANAGEMENT SKILLS
  • Leadership
  • Management styles
  • The incorporation of talent
• SPORTS MARKETING
  • The sports consumer
  • The marketing mix
  • The product’s life cycle
  • The brand
  • Market segmentation
  • Sports sponsorship
• FINANCIAL MANAGEMENT
  • Interpretation of financial reports
  • Financing in sports
  • Analysis of profits and losses account
  • Cash flow versus profits