Our motivation for being involved in soccer training stems from what the sport truly is about: a beautiful, inspiring team sport with the capacity for bringing joy. We know that historically, the best soccer players have primarily one thing in common, i.e. playing to enjoy the game. To that end, we are inspired by a set of core values based on the vital need to make sure everyone who plays does get the best out of it, without taking away from another’s chances at catching their fair share of satisfaction and optimum performance.
Our eight core values, therefore, are rooted in fair competition, satisfaction and collaboration. Though they can be further subdivided into more, these eight, strategically capture what our goals for ourselves and our trainees are about.